Word of mouth marketing has always had a powerful impact on consumer behavior. When buyers hear about products and services from a trusted and personal source, they’re more likely to trust and use that company in the future.
Where word of mouth marketing has fallen short is in reach. A person might tell 6 or 7 people about his experience, but that doesn’t compare to the number of people a powerful ad campaign can easily reach.
Social media is the equivalent of word of mouth marketing, with a viral twist. Instead of telling a few friends and co-workers about an experience, now people can easily post (or vent) on social media, quickly spreading the word to hundreds of people in one shot.
If a post is humorous, appaling, compelling or unique, expect that post to be shared. Sharing exponentially increasing the reach, in a short period of time. Social media shines when it comes to speed. Content is shared instantly, often before a company can even react to positive or negative content.
Facebook is the network of choice for many social users. According to Statista, more than 1 billion users have logged into Facebook in the last 30 days alone. On average, each of those users has 338 friends. This makes the social giant the most popular and widely used social media platform on the planet.
If customers, employers, or your competition are sharing negative content about you or your business on Facebook, it’s going to reach a lot of people, very quickly.
Is your, or your business’ reputation being tarnished on the world’s most popular social network? Chances are, if it isn’t already, it will be.
Stalking, bullying and defamation on social media isn’t just for kids. According to a survey conducted by Pew Research, 73% of adult internet users have witnessed online harassment, while 40% have experienced it personally.
The seriousness of the issues range from name calling to stalking and physical threats, but a full 18% of internet users report experiencing harassment of the more serious kind that includes physical threats, harassment over a sustained period of time, stalking and sexual harassment.
Well over half of these situations occur on social media sites, such as Facebook.
If you’re promoting your products, services or business, the chances of experiencing online harassment increase by 10%, according to the same study. Because of the large number of people on Facebook, your customers will see negative or embarrassing comments when they’re posted. These comments have the possibility of costing you business and credibility with co-workers, employees, vendors and partners.
Negative content appears on Facebook as posts, photos, hate, threats, impersonation (fake profiles), and more – all searchable via Facebook’s graph search, some searchable on search engines like Google. If competitors, ex-employees or unhappy customers decide to wage war, they have a number of options for getting the word out to the public. This also means it is more difficult to remove harassment from Facebook, especially ongoing harassment that lives in many places.
Offline, when businesses experience harassment, defamation or slander, they usually take legal actions. Online, issues aren’t as easy to remedy. Some harassers hide behind fake profiles, and Facebook itself is not liable for the comments made on their platform. This makes it difficult to take action against an offending party. There is also the possibility that negative content does not fall within the legal definition of slander, but still has a negative impact on sales or is unflattering to your business.
Although Facebook has a policy for removing inappropriate content, it won’t remove all unflattering posts about your brand. In fact, Facebook’s code for removal won’t remove content unless it goes against Facebook’s Community Standards which only include nudity, hate speech and violent graphic content. To remove content that doesn’t violate these terms, you’ll need to employ a third party removal service.
The easiest way to find negative content on Facebook is to use the internal search, located on the top left hand corner. Try searching your name and company name to see what people are saying. Keep in mind, you won’t have access to all of the posts as some are private. However, you can see all public posts this way.
If you find legitimate negative content, respond. Treat this as a customer service issue and react accordingly. This is also a way to interact with potential customers and learn more about what they’re looking for.
Unfortunately, much of the negative content on Facebook will not fall under a typical customer service response. If you find content that is inappropriate, hateful or slander, your best option is to have it removed.
Our proprietary formula works in combination with Facebook’s own algorithms to quickly and permanently remove offensive content, making it impossible for anyone to view again (even with a direct link).
Working with Facebook’s own algorithms allows us to quickly and easily adapt to changes, which help us bring down negative content, quickly.
Here’s how the process works:
Choose the posts or pages you’d like deleted. Then, create an account. We’ll work in the background to delete the content, as quickly as possible. Some content is removed in as little as one day. Other content can take up to 45 days.
We work directly with Facebook, using their tools and technology to get content taken down. This allows us to easily adapt to their changing policies, at any time.
Track the deletion process inside your dashboard. We’ll keep you updated each step of the way.
While we’re removing the negative content, choose to use our Promote This service. We’ll boost your image in search by promoting your most flattering content. This includes social media, interviews, features, videos and any other content you choose.
All of our services are 100% guaranteed. If we don’t improve your online reputation, you’ll receive a full refund.
Ready to repair your online reputation and gain more customers and clients? It’s time to clean up your Facebook image by removing negative content. Get started today!
DeleteThis! is an online reputation management company specializing in removing (not just suppressing) unwanted content. We work with popular platforms, such as YouTube and Facebook, to quickly and permanently take down damaging content.